#WCW: True & Co. co-founders Michelle Lam and Aarthi Ramamurthy
True & Co. is helping women everywhere get the best bra fit that they can, without ever stepping foot in a dressing room! How cool is that? After all, one of the biggest parts of looking (and feeling) good in your clothes is starting with the proper undergarments.
Michelle Lam, a former principal at Bain Capital Ventures, and Aarthi Ramamurthy, a former program manager at Microsoft, represent an excellent pairing of brains and beauty.
Did you know that there are over 20 components to a bra? That size is all relative depending on what kind of bra you’re buying? Michelle and Aarthi took all the “unwritten rules” of bra shopping and wrote them into a code. Really. They figured out an algorithm to figure out the best size and fit depending on what you need.
My 3 takeaway lessons from Michelle and Aarthi:
1. Work smarter.
2. Listen to those who support you.
3. Be willing to say “let’s try.”
I love the way that these ladies think, and that’s why they’re my #WCW.