#WCW: Birchbox co-founders Katia Beauchamp and Hayley Barna
Isn’t receiving an actual piece of mail– in this age of everything digital– kind of one of the best things ever? Plus, having the contents of that delivery be a surprise?
Katia Beauchamp and Hayley Barna have created a unique (and growing) shopping style on their site; knowing that customers like surprises and love being able to try samples of products before committing to a full size (and price). In the company’s first three years, they had over 300,000 subscribers sign up.
Raise your hand if you’re also a fellow Birchbox junkie…
I’m inspired by how these ladies effortlessly blend hard work with play, keeping things fun and creative while working hard.
My 3 takeaway lessons from Katia and Hayley:
1 Mind share always precedes market share.
2. Just go for it, what’s the worst that could happen? No matter what, you’ll learn something.
3. Trust yourself.