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B

Brand

That magical way in which a company describes itself and differentiates itself from the rest of the market. (Tissues are a product; Kleenex is a brand.) Your personal brand is how you set yourself apart from the rest of the herd, as well as the compass used to point your personal, career, and business goals in the right direction.

Next time you say "Yes, Boss" do it in the mirror

I'll teach you 3 ways to start acting like a boss and work toward getting the salary you deserve!

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