In this episode of The Boss School, I speak with Noella Gabriel, co-founder and president of Elemis, a global skincare brand that focuses on the lifestyle, not just the product.
To begin, Noella talks about her unlikely start in business. After being selected as a classical singer at age 13, her destiny took an abrupt turn when she found herself working in the beauty industry instead. In many ways, Noella believes that these paths aren’t so different. Both revolve around ‘notes’ and creating the perfect harmony.
I’m making all the notes come together for the end harmony of great skin. Click To Tweet
Your skin is the largest organ in your body. While moisturizer is important, Elemis promotes the importance of a complete healthy lifestyle. Noella feels that the brand’s willingness to redefine wellness and get ahead of the curve is what has led to its success.
That’s why she is a strong believer in following your intuition. Everyone has the tools to lead, but most people lack the training to leave their comfort zone. “There are moments,” she says, “when you just have to go “yes, come on, give it a go.” This is especially true in a fast-moving industry such as skincare.
We were bold enough and brave enough and maybe naïve to bring a lifestyle concept into skincare at that time. Click To Tweet
Noella sees her job as enabling others to get where they need to go. Sometimes, that involves difficult truths. Other times, that involves learning herself. She’s a strong believer that we must be willing to change to move forward. Flexibility is the key to success.
Breathing is also crucial to finding the perfect balance in your professional and personal life. Because ‘the breath softens everything,’ Noella teaches breathing exercises as a way to clear your head. She seeks to lead by example and feels that stress is the result of indecision. Noella credits her parents for her balance and is thankful for every step of her journey.My job is purely to enable. I say it all day everyday out there. I’m only here to enable you to get to where you think that needs to go. Click To Tweet
- Noella’s unlikely start in business.
- “Your skin today is because of your lifestyle choices yesterday.”
- Success is the result of great people and a great product.
- You’ve got to take risks and trust your gut.
- A leader’s job is to enable.
- “The breath softens everything.”
- Putting work into perspective.
- How to lead by example.
- Stress is the result of indecision.
- Why trauma leads to balance.
About Noella Gabriel: