How To Use Empathy Marketing with The Honest Company’s Christopher Gavigan
In this episode of The Boss School, you’ll hear from Christopher Gavigan, the co-founder, and chief product officer of The Honest Company (you know, the widely popular brand selling non-toxic personal care and household products in places like Whole Foods and Target?!).
Recently the company hit $300M in revenue and is launching products like crazy. So how did the company go from an idea for natural baby products with Jessica Alba to the mega-brand it is today? Christopher says it’s all about empathy marketing.
Some highlights of what we learn in this episode:
- Call your customers and show that you really care.
- Say sorry quickly, own up to mistakes and improve swiftly.
- Inside culture and transparency.