A multimedia production company focused on creating accessible financial content across various platforms. Will develop and host television shows, and create digital and print content for major media outlets.
To produce mainstream content with a business spin. Because we are part of the community, we aim to help capture it accurately and with insider access.
Business is part of pop culture. It has infiltrated mainstream media.
You can’t go anywhere without someone talking about “valuations” or “entrepreneurship.” The popularity of shows like “Shark Tank” and “Undercover Boss” and even “Cake Boss” has made this business culture accessible for the first time.
Entrepreneurs are rockstars: Kids say they want to be the next president, professional sports player or Mark Zuckerberg. There is a fascination in the world behind the scenes of entrepreneurship and doing business in America.
There is a real opportunity for great content that has a financial spin to it, focusing not on the dry numbers or code but on the on the interpersonal dynamics that characterize the business world.
It’s more important than ever to get women interested in business and entrepreneurship, and the only way you are going to do that is to make it look cool in pop culture—and make it look a little glamorous along the way.
We believe there is an underserved audience of millions of business-minded, smart, strong, sassy women who don’t identify with hardcore business news but want to join the conversation. We want to create programming for her wherever she is in her day.
While the eyeballs are still on television, we aim to focus there while also entertaining business models that are hybrids of television/digital content.