Social Media: Babylist
Sponsored content
Financial authority for the conversations shaping how people work, spend, build and live.
Contact Nicole's teamAudience and intent
Money News Network was built around a single insight. The most valuable moment to reach someone is not when they are browsing, it is when they are about to move money. A first apartment, a first brokerage account, a business they are about to start. Our audience arrives already leaning in.
Financial storytelling for the moments that become momentum.
Proof of work
Partnerships move across social, broadcast and live moments, meeting audiences in the format where the message lands best.
Brand videos






Sponsored content
Fire anniversary
December campaign
Tax skit
Social campaign
Social campaign
Social campaign
Campaign proof / Holiday 2025
Holiday budgeting guidance carried across a TODAY broadcast appearance, social distribution and a separately produced PayPal-sponsored GMA editorial feature.
TODAY footage documents Nicole’s holiday budgeting advice. The PayPal-sponsored editorial ran separately on GMA on November 24, 2025.
Partner perspective
“Nicole makes a brand feel like part of the story instead of an interruption to it… Working with her doesn’t feel like buying media. It feels like being vouched for.”
Tracy DiNunzioFounder of Tradesy
Stages and speaking
From Cannes Lions and Advertising Week to FounderMade, Nicole brings a financial and entrepreneurial point of view to the stages where brands, founders, agencies and media leaders gather.









Speaking history
Before the feed, the studio, and the network: a decade in consequential rooms. A record of keynotes, panels, and live conversations across business, culture, media, and money.
Panel appearance
Cannes, France
01Main stage panel
Georgia World Congress Center, Atlanta, Georgia
02Keynote speaker
Hilton Hawaiian Village, Honolulu, Hawaiʻi
03Panel moderator / host
Beverly Hills, California
04The invitation
For brands and agencies interested in a partnership with Nicole Lapin and Money News Network.
Contact Nicole's team